Ways to Convince Your Readers to Buy from You
Getting your readers to buy products from your site is more than just a matter of making them available.
Readers are not just customers, but consumers (there is a difference!) and will be using the products you make available to them to run businesses, or grow themselves personally in some way.
Gaining and maintaining your readers’ trust is extremely important not only for generating sales but for creating opportunities for getting bigger and more influential clients.
The customers are always right, and you need to make them realize that they would be doing the right thing by buying your products.
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Build Authority
Authority is the number one way to get your readers to buy from you. The more you assert yourself and use your knowledge and information, the better position you put yourself in.
If you’re at the forefront of your market, your readers will consider your products as the tools needed to achieve a similar level of success. Leveraging your authority to convince your readers will increase your sales effectiveness.
Show the Product in Context
If you use your own product on your site, then highlight where it is utilized, or offer a demonstration of your product in a prominent area on the site.
People enjoy knowing the processes behind the things that they buy, and many will appreciate knowing, step-by-step or behind-the-scenes, exactly what their purchase will do for them.
Creating a demonstration of your product is an extremely useful tactic in getting users to buy from you. Consider the apple advertisements. They show you how the average person would use iPhone apps, or how the average person would use the iPod. The same generally goes for car commercials.
Show people the product and how it works.
Use a ‘Celebrity’ Endorsement
If you have a connection with an online authority, use it. Offer them a review copy of your latest product and have them endorse it. The right endorsement from the right community will rocket your sales.
A case in point is Affiliate Theme from Unique Blog Design. It created quite a buzz when it launched its newest theme with the right endorsement from the leading bloggers like Yaro Starak, Zac Johnson and Jeremy ‘Shoemoney’.
People consider celebrities as the embodiment of traits that are quintessential to succeeding fully within a certain market or aspect of life. Seeing such a person using your product shows the audience that your product embodies those traits as well.
Using your network connections to help sell products to your readers is a great skill to learn to increase your online profit.
Offer the Product for Free or Discounted
Holding a contest or offering a coupon for the product will attract various possible clients and raise the product’s novelty value. You can increase sales by getting the word out through promotion, and one of the best forms of promotion is using coupons to attract possible customers.
While coupons, discounts, or contests could have a short term dent on your profit, the long-term benefits are extremely advantageous.
Offer the Product in a Bundle
Why not offer the product as part of a bundle? Consider MacHeist and their strategy for raising sales. Products such as “World of Goo” or “Espresso” might go somewhat unnoticed, until they are packaged and discounted.
People enjoy getting more for their money, and offering a bundle pack will increase the overall possession value of your product. Similar to selling a video game console with the newest video game, offering your product with a similar add-on or component will help you to generate more sales.
There are a variety of ways for you to attract your readers and convince them to buy your product. Whether you leverage your authority or use common marketing tactics, anyone can be a top ranking seller by playing to their advantages.
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Great information! The biggest one on your list I believe is build authority. Which I took as building creditability. With out creditability, your readers might not value your product or service as much. A few easy ways to build creditability is become a leader in your niche. That can easily be done by commenting on blogs and through social media followings. Another easy way is to get certifications in your niche. These do wonders for building your creditability.
Authority is the tricky one. It takes time to develop and good relationships with your customers. Once you have it you can sell just about anything. But getting there means a lot of work. Just because you know your word is good nobody else knows that.
If you offer a good product and reliable service building authority is much easier
I agree with what both Jared and Best CSS Gallery mentioned. Building authority is tricky, but critical to start with a great product or service that you really believe in. If you don’t believe in it first, no one else will.
Another way to build authority and give value is by giving a short presentation, like how to build referrals in three easy steps, at a civic organization, like the lions club.
You must however, make sure your presentation isn’t a sales pitch and focused just on the information and giving value. If you speech is great the sale will come naturally.
I like the celebrity endorsement idea, I think this works well. This all builds on the fact that interacting with your niche works well. As you could make this a mutual benefit endorsement and both gain from the venture. I am currently trying different techniques to gain more readers and I definately would like to try this one.
Nice Tips. I was thinking what about selling AD Spaces.
Well I am planning to make a product. Lets see what hold in future.
Good tips to make a perfect seller.i like this post.thanks to sharing it.
Really great tips about selling.i will follow all of them.thanks..
You also have to establish trust. Many people are still wary to trust a random website. Some ways you can build trust include:
-a photo of you and any staff
-customer testimonials
-case studies of past work
-ratings on shopping review websites
-using a well known ssl certification
-paying for hackersafe certification
-making it very easy to contact you by phone and/or e-mail
One thing is to convince your buyer to buy from you, but another thing is to have a great site that can accommodate the robustness of the ever dynamic age of the internet.
The use of celebrity endorsement is a great idea – people always associate brands to celebrity nowadays. Thanks for the useful tips.
Establishing your authority is of paramount importance in getting buy-in from your readers. The better your website ranks for certain keywords, the more authority you are deemed to have by the search engine bots, and dilligent on page optimization and link building will ultimately be key to achieving this….