How to Increase Your Blog Subscribers
All bloggers aspire to reaching a 4 digit (or even 6 digit and up!) subscriber count. Encouraging visitors to subscribe to your blog can be a challenge for new and even experienced bloggers.
So, what is the magical formula for building the subscriber relationship?
Building subscribers is not a hard process when you get down to the basics. Your aim is to provide a quality product, and an incentive for readers to continue to get the information you’re giving them.
There are a couple of factors that readers make in their decision to subscribe to your blog:
Frequency of Updates: This preference varies from reader to reader, but an active blog is essential to building subscribers. Some subscribers won’t like blogs that update multiple times a day, while some will get irritated if you go one day without a new post.
Finding a rhythm will help you cater to your subscribers and help convince them to subscribe to your posts.
Length of Posts: Some people actually read what you’re writing, and online, length is a major issue. The tried and true length is anywhere from 300-500 words, with “pillar articles” every so often for more
information. Keeping with a consistent post length will build loyalty and encourage subscriptions.
Quality: This one is a given, but many new bloggers seem to forget that the quality of posts is a major factor in subscriptions. Even if you write at a fifth grade level, having a good voice and acceptable grammar is a standard that you should conform to if you want to get subscribers.
So what can you do to really encourage people to start following your blog?
How to Increase Your Blog Subscribers
There are a few essential tips that you can follow to increase your subscriber count and build readership over time.
Place your RSS button in a prominent area: if people can’t see where to sign up, they won’t. Don’t make your readers search for a form to sign up to your feed. As well, don’t make subscribing complicated or
hard to understand.
Offer email subscription: Even in this age of information, many people do not understand RSS and how it works, or simply don’t like the way that it works. Offering email subscriptions doubles the amount of
people you can cater to, and provides readers a choice in receiving your posts.
Setup a twitter feed: Along the same lines as setting up email subscriptions, many people into social media enjoy receiving updates via their twitter account. Auto-updating your twitter as your blog posts come and then putting links to subscribe to RSS will increase your readership and spread links to your blog across the internet.
Add a tagline to the end of posts: Adding a simple reminder sentence at the end of every post will increase the chances of someone reading that post, enjoying it, and subscribing to get more of your information. Different readers enjoy your blog for different reasons, so having a prominent link on all of your content will help you to market to all of your readership.
These four simple tips will have you on your way to a subscriber count to be proud of. While quality content is a major part of growing subscribers, visibility and options are also integral parts of building a lasting readership.
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Comments
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- How I got over 10,000,000 people to visit my websites.
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I have noticed a couple of people leaving comments that link straight to their feed page. I can’t say I am a fan of this method, but it might work also.
Nice, I’ll try it!!!!
organizing contests on blogs at regular intervals also encourage visitors to subscribe
Excellent post Yan. In my opinion the biggest difference that has made is email subscription. Once you start offering that, your site will increase the numbers significantly.
Great information! While my subscriber rate is still getting built one way I have found to build subscribers is to comment on other blogs and use twitter to its fullest advantage. Pillar articles are always another great way to build your reader base.
RSS isn’t even that important anymore…
It’s now all about how many followers you have! lol.
-Mike
To me, Twitter is where it happens. Each tweet I send out gets about 30 hits to it. This is a lot of potential to pick up new subscribers.
My second thing is–embracing your community! If you care about your readers, they’ll care about you.
Nice article. I see that this website has more than twice the number of subscribers by email (aweber) than feedburner. Is that because you are offering a free ebook?? I have just put up the option to enter email adress, will see how it performs but so far I’m still waiting to hit that magic 2 digits subscribers!!
Like you said in your post, not everyone knows about RSS feeds, but everyone does understand about getting “updates”, which is why on my personal blog, I put an emphasis on the readers to Enter their email address to receive updates. My philosophy on it… if they know about RSS feeds, they are smart enough to be able to add my RSS feed without me putting that as the emphasis.
Till then,
Jean
This probably 47th post i’m reading on How to increase “Rss Subscriber” from the start of this year. Out of all those i can say this will be a real help.
The more posts you have — and the more consistent your posting — the faster you can build a feedburner readership. Strive to make at least one posting every day until you build a readership.
Since many of my readers are not “techy” offering email subscriptions have been very valuable. About 1/3 of my subscribers are though email.
I think it really depends on your niche.
The twitter feed is one of the current big drivers by the looks of it. The RSS feed gets a bit much if you’re subscribed to as many as I am. I find that I actually rarely look at them any more.
Thanks for the information. I’ve been replying to a lot of emails lately and I think it’s appropriate to ask someone to subscribe after about the third email. This isn’t a quick and easy solution but it does get the ball rolling when you have a fairly new site.
Nice suggestions…I’ll try to follow them!!!
thanks for the post – really easy and educational read. I don’t understand RSS feeds – so while we have it on the site – I don’t invest much in it.
We like to give things away – gifts each week – and the aim of a contest each month. That seems to keep many of our readers happy – and it is so much fun to give away stuff of value.
I also make sure to read each comment – and answer questions and resolve issues as they come up – nothing, in the long run, as important as creating relationships.
I also want to put my thumbs up for twitter – having lots of fun there developing relationships and finding people of like mind – have even found people that may be interested in contributing to our blog – huge plus.
Thanks again for a great post
enjoy the day
cyndi
http://www.twitter.com/cyndisays
Posting frequency has always been an issue for me. I tried doing the once a day thing and I just never found the time to keep up with it, even though my reads seemed to like it. I fell back to just posting on Sundays and that seems to have worked well for me.
Twitter’s still a mystery to me. 140+ followers and no traffic, I must be using it wrong
Steve
Your tips to increase the subscriber on the blog is very effective and impressive. I will follow that on my blog. Thanks.
great post! i found the email subscription info very helpful.
twitter.com/cherrylaldave